All the online businesses of today are aware of the importance of explainer videos. The general notion is that explainer videos are just simple explanations of what you want to say and the freedom of saying them depends upon you. This notion is wrong and there is a proper art of explanation with video.
The lines below discuss the art of explanation with video with regards to how you can explain yourself better with the help of video.
The backbone of the entire explanation with video process is the script. If the script is strong and expresses the things you want to express, then you will surely get the message across and your video will be more explanatory and effective. On the other hand, if the script is not apt, then you won’t be able to explain yourself in the video no matter how good rest of the elements of the video are in combination.
The use of camera in the proper way also has a direct impact on the effectiveness of explanation with video. Right panning at the right time can complement the script and give the desired expression to the sentiment, on the other hand if the use of camera is not right, then no matter how good the script or rest of the things are, the video wont explain what you wish to convey.
Most of the explainer videos of today utilize animation of some sort. The animations are all good as long as they resonate with the kind of explainer video you are making. Some animations are for informal videos while there are others that are specifically for professional communication. Therefore, selection of animation is also another variable that directly affects the art of explanation with video.
In short, explainer video is not just shooting a video, rather there is an art behind it. The more expert you are in this art the better will you be able to explain yourself and get the message across.